Our Story


GOOSE the label is an ethical brand for strong women who share an ethos of spreading awareness to help save our planet whilst maintaining the perfect level of sass. Born out of love for the female spirit and the hope to contribute to helping Mother Earth, GOOSE the label encapsulates sultry femininity with an environmental consciousness. 

Created by Lucy Hancock after a trip around South America, she took inspiration from the ancient civilisations and natural formations she witnessed. The first collection was heavily influenced by the divine feminine and ancient mythology. A modern take on mythical relics from distant lands infused with the colours of nature. 

Like liquid silk against your skin; with minimal, luxe, wearable pieces that are designed to go from day to night, the fabric we use is not only sustainable but also breathable and lightweight.