To help build awareness and empower others to participate in the new wave of ethical, slow fashion. Guilt-free fashion is the future.
Made in Indonesia, our pieces are crafted in a sustainable environment by an ethical manufacturer. With the current state of the fashion industry, we didn't want to be a contributing factor to the devastation of our planet as a direct result of garment manufacturing.
Did you know?
The global fashion industry is the world's second-largest polluter.
Cotton makes up almost half of the the total fibre used to make clothing today and more than 90% of cotton is genetically modified. Cotton production puts an immense strain on the environment, requiring vast amounts of water to grow and produce, and it is responsible for 18% of worldwide pesticide use and 25% insecticide use.
Globally, we consume about 80 billion pieces of new clothing every year.
As fashion gets cheaper and ‘faster’, people now discard clothing at a shocking rate as many people now view a lot of clothing as ‘disposable, throw away fashion’.
The fashion industry is currently worth over £2 trillion yet garment workers still get paid an alarmingly low wage.
The rising popularity in cheaper clothing alternatives mean companies are sourcing cheap labour in developing countries, where the majority of the garment workers are women and children, who are working under terrible conditions and earning less than £2 per day.
Our ambition is to support the ‘Slow Fashion Movement’ and encourage a wider audience of consumers to participate and buy longer lasting, investment pieces rather than clothing that has been made to fall apart.
Aiming to unite our sisterhood worldwide. From the bohemian earthling to the style conscious blogger, our first collection has been designed with you in mind.